Communications Branch
The Communications branch contains three committees: Brand Management, Marketing, and Intellectual Development. This branch manages and maintains the overall face, brand, and perception of Women in Business in the Kelley School of Business and at Indiana University. These committees complete re-branding, website design, newsletter design, advertising, and social media utilization for the entire club, ensuring consistency of WIB's messaging through all channels.
BRAND MANAGEMENT
The Brand Management Committee maintains the Women in Business brand across all online platforms. The committee updates the Women in Business website, manages content on Instagram, TikTok, and LinkedIn. The committee finds innovative avenues to promote Women in Business to the greater community.
Marketing
The Marketing Committee brings the Recruitment and Conference themes to life to promote Women in Business throughout Indiana University. The committee designs and distributes marketing materials, such as internal merchandise. The Marketing Committee makes efforts to educate members on careers in marketing and industry trends.
intellectual development
The Intellectual Development Committee focuses on educating WiB members on real-world skills and issues. They serve as an internal source to bridge the gap between skills and topics discussed inside and outside of the classroom. This committee publishes an internal weekly newsletter to inform members about organization updates and current events.
